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| PRESS RELEASE (09 March 2009) |
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| Derby's new buses hit the streets |
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THE first buses in a £1.2 million investment in Derby’s transport system are to hit the streets for the first time.
The trent barton bus company is putting eight brand new, state of the art buses on to the mickleover service from Sunday 15 March.
They will be the most comfortable and poshest buses ever seen in the city. Each has a designer exterior and interior, with double-glazing and air conditioning. They all come with leather seats, creating an environment that would normally be associated with a high street coffee shop.
It is part of an overall £6 million investment in new buses during 2009 and comes despite the economic downturn.
Kevin Pool, brand manager at trent barton, said: “Although, like most businesses, we are being adversely affected by the current economic downturn we are not prepared to compromise on the quality and value that our customers tell us they want.
“We expect a tough trading year in 2009, but the city of Derby is emerging as a vibrant retail and employment centre. With our continuing investments in our bus services, we will offer an ever-better alternative to the car as a means of reaching the city.”
The new look for the buses on the mickleover service was produced by Britain’s top bus design company.
“Buses are no different from shops and we want to match the standards of retailers, so we have tried to incorporate some of the sought-after ambience and atmosphere of a coffee shop,” said designer Ray Stenning, of Best Impressions.
The posh theme is reflected on the back of each bus with slogans such as ‘we’ve gone up a class’, ‘going down the shops m’lady?’, ‘go upmarket to go up the market’, and ‘tea & cucumber sandwiches’.
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